BetaNow available in Malaysia and Singapore

The AI that runs your entire KOL campaign 24/7

Brief Rikol once. An AI agent finds credible 50K-200K creators, runs outreach and negotiation, tracks approvals, and keeps the campaign moving 24/7 without the retainer or spreadsheet chase.

Get free proposal See it in 90 seconds

Free to brief and match · Card on file before recruitment · Charged per creator

AI matchedTikTok

@sakinahmalaysia

430Kmom_baby · MY

AI matchedTikTok

@alisyanajwaa

478Kmom_baby · MY

AI matchedTikTok

@ayudyu

412Kmom_baby · MY

AI matchedTikTok

@elecherlee

163Kdad_family · MY

AI matchedTikTok

@aina.frhana

214Kmom_baby · MY

AI matchedTikTok

@edwinchuahpapa

418Kdad_family · MY

AI matchedTikTok

@miyabell

477Kmom_baby · MY

AI matchedTikTok

@hasifahryg

230Kparenting_general · MY

AI matchedTikTok

@elvirademchaa

150Kmom_baby · MY

AI matchedInstagram

@gladishchan

454Kmom_baby · MY

AI matchedInstagram

@joriselee

371Kmom_baby · MY

AI matchedTikTok

@mrclyriee

471Kmom_baby · MY

AI matchedTikTok

@fatiyarafi

434Kmom_baby · MY

AI matchedInstagram

@abigale1115

229Kkids_education · MY

AI matchedTikTok

@chasukree

188Kmom_baby · MY

AI matchedTikTok

@nurinafiqaaah

357Kmom_baby · MY

AI matchedTikTok

@sakinahmalaysia

430Kmom_baby · MY

AI matchedTikTok

@alisyanajwaa

478Kmom_baby · MY

AI matchedTikTok

@ayudyu

412Kmom_baby · MY

AI matchedTikTok

@elecherlee

163Kdad_family · MY

AI matchedTikTok

@aina.frhana

214Kmom_baby · MY

AI matchedTikTok

@edwinchuahpapa

418Kdad_family · MY

AI matchedTikTok

@miyabell

477Kmom_baby · MY

AI matchedTikTok

@hasifahryg

230Kparenting_general · MY

AI matchedTikTok

@elvirademchaa

150Kmom_baby · MY

AI matchedInstagram

@gladishchan

454Kmom_baby · MY

AI matchedInstagram

@joriselee

371Kmom_baby · MY

AI matchedTikTok

@mrclyriee

471Kmom_baby · MY

AI matchedTikTok

@fatiyarafi

434Kmom_baby · MY

AI matchedInstagram

@abigale1115

229Kkids_education · MY

AI matchedTikTok

@chasukree

188Kmom_baby · MY

AI matchedTikTok

@nurinafiqaaah

357Kmom_baby · MY

<24h

From brief to recruiting creators

214K+

Creators, refreshed daily across 3 platforms

1M+

Profiles read and scored on every brief

90%

Less time than running it in-house

Why brands switch

Led by human experts, backed by AI agents.

A team of KOL experts owns your campaign — and AI agents do the heavy lifting behind them. The judgement of an agency, the speed of software, across TikTok, Instagram, and Rednote.

Speed

Stages 1–3

From brief to recruiting creators in under 24 hours.

Brief Rikol once. It plans the campaign, matches the right creators, and starts reaching out — all within a day. An agency takes two to three weeks just to send a proposal.

2 weeks

AGENCY ROUND

24h

RIKOL · KOLS RECRUITED

Matching

Stage 2

Reads a million creators. You meet the three that fit.

Rikol turns your brief into clear criteria, scans a million-plus creators, and reads each one's content into a profile — then ranks them by genuine fit.

Reading your brief

Rikol matching engine

Your brief, understood

Women, 30–40Mums with babiesUrban modern lifestyleAesthetic content20K+ followersHigh engagement

0/ 1,000,000+ creator profiles read

@joriselee

mom_baby

@mrclyriee

mom_baby

@gladishchan

mom_baby

@edwinchuahpapa

dad_family

@hasifahryg

parenting_general

Each profile read into a 100-point content vector

Top matches · ranked by brief fit

@alisyanajwaa

mom_baby · 478K

96%

Brief fit

@chasukree

mom_baby · 188K

93%

Brief fit

@mrclyriee

mom_baby · 471K

91%

Brief fit

Ranked by fit — not by who paid to be seen

Campaign Ops Center

Stage 3

A full agency team — in one transparent dashboard.

A human expert owns your campaign; AI agents handle briefing, outreach, negotiation, samples and content review. Every decision stays visible — nothing moves without your call.

Live campaign · 8 creators

01 / 04

Briefing

AI drafts brief from your URL + goal

LIVE

BRIEF · @sakinahmalaysia

Hi @sakinahmalaysia! New product launch in SG/MY next week. Brief: 1 IG feed + 2 stories, real-parenting voice, RM 4,500…

Negotiation

AI counters · agrees rates · locks scope

Samples & Shipping

Address collected · tracking live

Payment

Content live · charge per creator · logged

Read every word · jump in anytime · override anything

Creator payments

Stage 3

Pay every delivered creator in a single click.

Fifty creators deliver, you don't run fifty transactions. Select everyone who shipped, click once — every charge fires in parallel, every payout released.

50 ready to charge

S$ 18,400

@sakinahmalaysia

S$ 1,500

@elecherlee

S$ 2,200

@hasifahryg

S$ 280

@aina.frhana

S$ 600

@fatiyarafi

S$ 450

+ 45 more creators

How it works

Four stages, one dashboard.

Try it free

Stage 1

Brief

Tell Rikol your brand and goal. It drafts the whole plan — budget split, creator mix and timeline — as you type.

Stage 2

Match

The engine scans 1M+ creators, scores each on real fit with your brief, and hands you a ranked shortlist with three strategy options.

Stage 3

Recruit

Your expert and the AI agents run it from one dashboard — outreach, negotiation, samples, content review and payments.

Stage 4

Result

The campaign closes with a clear report — reach, CPM, ROAS and an exposure timeline — plus who to rebook next.

Watch it work

Over a million creators scanned. The few that fit, selected.

This is the real Stage 2 matching screen. Rikol reads every creator's content, scores each one on your brief, and locks the brand fits — in seconds.

← Campaigns

BriefMatchRecruitResult

Lumi's Workspace

Step 02 · Match

Matching your brand…

Phase 1 of 4 · Loading matched roster

@joriselee

@alisyanajwaa

@miyabell

@mrclyriee

@gladishchan

@fatiyarafi

@sakinahmalaysia

@edwinchuahpapa

@ayudyu

@nurinafiqaaah

@hasifahryg

@abigale1115

@aina.frhana

@chasukree

@elecherlee

@elvirademchaa

Loading matched roster

Building strategy options

Ranking creators

Creators scanned

Brand fits found

Strategies ranked

—

How we compare

The cost of one KOL — Rikol vs the alternatives.

An agency skims 20–25% of your budget just to manage creators — RM 210–250 per KOL. Rikol delivers the same fully-managed outcome from RM 21 a creator.

“If a client’s budget is RM 50,000, an agency takes 20–25% to manage roughly 50 KOLs” — that’s RM 210–250 per KOL in fees alone. Rikol’s live price: from RM 21 per creator, fully managed.

Managed agency20–25% of RM50K ÷ ~50 KOL

RM 210–250/ KOL

In-house KOL teamsalaried staff ÷ KOL per month

~RM 80–120/ KOL

Freelance managerretainer ÷ KOL delivered

~RM 60–90/ KOL

Rikollive price · from RM21 / creator

RM 21–30/ KOL

~10× Cheaper

per KOL than a managed agency’s commission — same outcome, a fraction of the cost.

RM 21–30

Rikol’s real cost per delivered KOL, vs RM 210–250 in agency fees.

And you still get the agency outcome: brief-to-recruit in under 24 hours, every message and decision visible, and no retainer or account manager.

Ready for agency results without the agency?Get free proposal

Per-KOL cost = management fees ÷ creators delivered. Agency benchmark: 20–25% commission on a RM 50,000 budget managing ~50 KOLs.

Pricing · Malaysia

One credit per KOL. Fully managed, end to end.

Pick a plan by how many KOLs you run a month — each credit takes one creator from match to payment. Plan prices are Rikol's management fee; the creators' own rates are paid separately.

Your first campaign

Starter

RM299/ month

10 KOL credits / monthTry for free

What's included

1 campaign / month

Brief, match, recruit and report on one campaign at a time.

AI matching + 3 strategy options

We scan 1M+ creators and hand you a ranked shortlist with three ways to run it.

Campaign Ops Center + expert

One dashboard for outreach, negotiation, content review and payment, with a human expert on call.

Credits roll over month to month

Unused credits never expire; they carry into the next month.

Results dashboard

Reach, CPM, ROAS and an exposure timeline once the campaign closes.

Popular

Most brands start here

Growth

RM799/ month

30 KOL credits / monthTry for free

Everything in Starter, plus

Up to 3 campaigns / month

Run several briefs in parallel across the month.

Reserve pool + revision flows

Backup creators on standby, plus structured content revision rounds.

Multi-platform — TikTok, IG, Rednote

Launch the same campaign across all three networks.

Shared team workspace

Invite teammates to brief, review and approve together.

Priority matching queue

Your briefs are matched and recruited ahead of Starter campaigns.

For brands always running

Pro

RM1,899/ month

80 KOL credits / monthTry for free

Everything in Growth, plus

Up to 5 campaigns / month

Keep several campaigns live at once without queueing.

Reuse memory across campaigns

Rikol remembers your brand, past creators and what worked.

Priority expert + approval workflows

A senior KOL expert and structured sign-off at each stage.

Performance benchmarking

Compare each campaign against your own historical results.

Quarterly strategy review

A senior expert reviews results and plans your next quarter with you.

Agencies + large teams

Scale

RM4,299/ month

200 KOL credits / monthTry for free

Everything in Pro, plus

Up to 10 campaigns / month

High volume across platforms, every single week.

Dedicated CSM + API access

A named success manager, plus API access to pull data into your stack.

Priority routing for KOL Experts

Your briefs go to the front of the expert queue.

Custom reporting

Tailored dashboards and exports for your stakeholders.

Onboarding + response SLA

White-glove onboarding and guaranteed response times for your team.

One KOL, fully managed, from RM 21 a creator — vs an agency at ~~RM 15,000+/mo~~ · or a full-time hire at RM 5,000+/mo

FAQ

Frequently asked questions

What's included in the plan price?

Your plan is Rikol's management fee — we run the whole campaign for you: matching, recruiting, briefing, negotiating, content review and payment. The creators' own rates are paid separately and passed through at cost — no agency markup, and you see every rate.

What exactly is a credit?

One credit takes a single KOL all the way through a campaign — matched to your brief, recruited, briefed, content drafted and reviewed, posted, and paid. You pick a plan by how many KOLs you run a month, and unused credits roll over to the next month.

Do I pay the creators on top of my plan?

Yes. The plan covers Rikol managing everything; each creator's agreed fee is billed separately, at cost. Because there's no markup, you keep 100% of your media budget instead of losing 20–25% to an agency commission.

Can I cancel anytime?

Yes — every plan is monthly with no 12-month lock-in. Pause when a campaign cycle ends and pick back up for your next launch.

What if I need more KOLs mid-month?

Top up credits in one click — no upgrade required. The bigger your plan, the cheaper each extra credit works out to be.

Which platforms and markets do you cover?

TikTok, Instagram and Rednote (Xiaohongshu), with vetted creators across Malaysia and Singapore. Multi-platform campaigns are available from the Growth plan upwards.

How fast can a campaign go live?

Brief to recruiting creators in under 24 hours. A traditional agency usually takes two to four weeks just to send a proposal.

Do I stay in control, or does the AI just run it?

You approve every step. A human KOL expert owns your campaign while AI agents do the heavy lifting — every message and decision is visible in your dashboard, and nothing goes live without your sign-off.

Still have a question? Talk to us

Run your next campaign on Rikol.ai.

Brief once. Get matched. Watch the AI agent recruit, follow up, and ship — across TikTok, Instagram, and Rednote. Free to brief and match. Charged per creator only after content goes live.

Get free proposal Book a 15-min demo